Essity’s board of directors named Ulrika Kolsrud as President and CEO. She will assume her position on June 1, 2025. Currently, she holds the position as president of Essity’s business unit Health & Medical. She succeeds Magnus Groth, who earlier this year informed the Board that he will leave his position during the year.

“Essity has a strong position as a global hygiene and health company. Based on this, we will continue to develop our world-leading brands and strengthen our customer focus and innovation capabilities at a rapid pace. We are entering a phase of increased focus on growth and profitability, and our 36,000 dedicated employees around the world will make this possible. Ulrika has extensive and broad experience across the industries in which Essity operates. She has worked in all areas of the value chain, such as innovation, production, and sales. Ulrika has been a member of the Executive Management Team since 2015, and since 2019 she has been successfully heading Health & Medical. She has an engaging and positive leadership style and the right background to lead Essity,” says Jan Gurander, Chairman of the Board at Essity.  

“I am honored that the board of directors has entrusted me with leading Essity in the next development phase. I see great potential in the company, and it is with great enthusiasm that I take on this assignment. I look forward to working with Essity’s fantastic employees to make a real difference for our customers, deliver profitable growth, and take Essity to the next level,” says Ulrika Kolsrud.